| Public relations resource for PR agencies and executives in India - in the works! | |
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More articles coming soon: PR executive couples - how difficult is a marriage between two public relations professionals to work? Does the nature of a PR job itself preclude a so-called happy married life? We would be interested in your opinions. If you are a public relations executive or anyone connected to the PR industry in India with a viewpoint, write to us. Why is the average PR executive in India so shallow? Oh now this is controversial isn't it? Let's approach the question from a different angle. This is a question not so often posed by the PR professionals themselves. However, those who interact with pubic relations professionals or with agencies often come away with the feeling that in the process of ensuring adeqaute and positive media coverage and reputation for their client, a PR executive forgets everything else. And a constant need to be nice and polite to their client as well as the media somehow diminishes their capacity to be decent and honest people in everyday life. Google and public relations agencies Everytime we need to find soemthing, we go to Google. If you are in the PR industry, you may have often noticed somethnig strange. Several phrases such as pr agencies in India, public relations agencies in india, public relations agency india, PR agency india, pr firm in india etc often do not provide us with any website of real PR agencies on the first or second page of the search results! Isn't that weird? What we get instead is directories which are often copies of each other, yellowpages and a few articles from some newspaper of magazine where the words 'public' and 'relations' are mentioned! Often, it seems that google has failed to understand that public relations should be read as a single word, and not separately. Interesting resources: Financial public relations agency based in Mumbai, India Technology PR agency based in Mumbai, India 20:20 Media - www.2020india.com News clipping and media monitoring service for India Guld countries jobs recruitment and placement from India Are you a PR executive from India? Please write to us with your suggestions on how to improve this website. Some topics on which you are write articles for this site sre: 1) Is ethical PR dead in India? 2) Public relations dead-ends - when you just can't find a way forward 3) The morality and ethics of PR - do Indian public relations executives practice it? 4) Technology PR - has it come into its own in India post-dotcoms, IT booms and BPo? Public relations resources: Public Relations Consultants Association of India PR Links - Kirk Hallahan, Colorado State University Journalism
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Free public relations articles available from the Net, reproduced here with due acknowledgements and accreditations. Public relations resource for PR executives! the power of a pr plan Because the success of public relations is tied to public opinion, and because public opinion is a malleable, fickle beast, effective public relations must be ongoing and multifaceted. It must attack on many levels and continue to attack — like germ warfare. Another (nicer) way to think of it is the way a bee pollinates a hydrangea bush: it flits here, there, then back again, never stopping, relentless in its duties. Continued... PR resource for PR agencies in India writing the bulletproof press release
Press releases are so easy to write that everyone’s writing them. That’s just the problem. Reporters are inundated with press releases. Some good. Some bad. Some they post by the copy machine so everyone in the newsroom can have a good laugh. With the recent trend toward electronic submission of press releases, this problem has been compounded. To combat the problem, reporters have begun to brandish a lethal weapon: the delete option of their e-mail programs. Continued... Looking for public relations agencies in India? turn knowledge into publicity: Public relations is all about communicating. So what do you communicate, and to whom? I’ll give you the same answer a novelist friend of mine was given by her agent: write what you know. To translate this to PR: Communicate what you know. What do you know? What field are you in? You come to work every day, put in your time, read the trade publications, stay current on industry trends. Hey, guess what? You’re an expert. How you leverage this expertise depends on your own comfort level and skills. It’s important that you choose avenues that work for you. Following are a few options. PR agencies do have a lot to learn! the 12 laws of media relations Has PR in India matured? 11 tips for a better newsletter Are you a small business? Think you can't afford a public relations agency? Read this first.I Can't Afford a Public Relations Campaign, Can I? Fore more articles, go to www.publicrelationsarticles.com by Todd Brabender
Here is an article from entrepreneur.com about how to make online PR work for you If you have a website, this article is a good beginning.
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